29 Kasım 2010 Pazartesi

Advertisements and Gender

There are lots of example about the role of the women in society.Basically the starting point is advertetisement of toys. We saw in class today there are some fundamental differences among these ads.

Firstly the commenters are in the gender discrimination for boys' toys commenters are male and they comment the toy like a football match commenter or like a commenter who comments an action films trailer. These advertisements highly includes violence. On the other hand in girls' toys advertisements the commenters are of course female and they are extremely carresive and, i think this point is more important they encourage girls for becoming mother. This is a huge problem because new generations toys are not based on science or does not develop intellegence of children.

Secondly approximately every advertisement use advertently or inadvertently the gender discrimination. To illustrate a basic car advertisement has the same theme. A man drives his car and tries to meet girls thorough features of his car. However advertesiments are definetly blameless because woman is a sexual object in society and advertisements have to give whatever society wants.

Gender Discrimination has been a common problem until the time, when human beings were existed. Looks like it will continue for several years too.

1 yorum:

  1. So basically you're saying that the ads reflect the society's current values - and that it is not a problem that it reinforces these values?
    Isn't it weird that a car advertisement doesn't focus on the features of the car instead of on the idea that it will help you pick up a woman?

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